Based on your feedback from our previous blog posts, we’ve heard you’d like to learn more about our policies. Over the past few months, the AdSense Policy team has hosted webinars with publishers from across North America, Russia, Turkey, Poland, Italy, and France. In keeping with our monthly policy tips, we’d like to take this time to recap on our recent publisher events and to summarize our findings for you.
Policies are in place for the success of publishers and advertisers. One of the common pieces of feedback we hear from AdSense publishers who are just starting out is that there’s a lot of information to read about the program. We understand that it can be challenging navigating our policies, and frustrating not being able to talk to a policy specialist directly. As a result, our policy team was available to answer your top questions during these recent webinars. In addition, the Policy team delivered a condensed overview of common policy violations to avoid and general best practices and tips to help maintain your account in good standing.
We went through a run-through of live demos and examples, which attendees told us were helpful. Many found that overall the sessions were helpful and that they gained a good understanding of our policies. Many publishers were unaware of the resources available to help you with policy notifications in our Help Center. We’ve posted your top policy questions and our answers on our Google Moderator page, which we encourage you to take a look at. If you’d like to listen to a recording of our presentation, please watch our YouTube video.
We’d like to thank all of you for your great feedback and questions. If you found the policy webinars valuable or have suggestions on which topics you’d like to hear about next, let us know by leaving a comment below. If you’re interested in attending future events like these, make sure that you’re opted in to ‘Special Offers’ in your email preferences within your AdSense account. We look forward to hosting more policy webinars in the future, and look for more policy updates from us by subscribing to the AdSense blog.
Monday, October 10, 2011
Saturday, September 10, 2011
View your earnings from Google-certified ad networks
Back in August 2009, we started to allow multiple Google-certified ad networks to compete against AdWords ads for the display ad space on your sites. We’re pleased to announce that you now have access to a new report that allows you to to view earnings by ad network.
As a refresher, the Google-certified ad networks feature is powered by DoubleClick Ad Exchange, and allows additional networks to compete in the auction to help you earn the most revenue possible. We’re confident that our vast AdWords inventory can provide the highest paying ad, but on the few occasions when it can’t, this feature simply allows more ads to be eligible to appear on your pages. This increased competition can potentially lead to higher earnings for you in the long run. Note that the auction process doesn’t change with these ad networks – our system will still always show the highest-paying ads, whether they’re from these Google-certified ad networks or the AdWords program.
With today’s new report, you’ll be able to see a breakdown of impressions, clicks, and earnings by Google-certified ad network. To view this report, log in to your account and visit the Performance reports tab. Click ‘Ad networks’ in the side navigation to see which networks served ads on your pages and how they performed. When comparing the performance of different ad networks, bear in mind that some metrics like RPM can be affected by networks targeting certain value impressions. Please note that there is no historical data prior to September 27, 2011.
For more information about Google-certified ad networks, please visit our Help Center.
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